01The Original Tee
The show. Front and centre. Our stacked wordmark in bone and oxblood on black.
The direction: a substantial everyday crew neck, with a clean, centred chest print.
IT’S GONE TOO VAR / MERCHFIRST COLLECTION · COMING SOON
WEAR YOURopinion.
For the stands. For the pub.
For the love of the game.
Four pieces. Our colours. Plenty to say.
Take a first look at the collection we’re developing.
THE FIRST COLLECTION
BLACK / BONE / OXBLOOD01
02Let Us Celebrate Hoodie
For the goal you refuse to celebrate quietly. The feeling behind the show, across the back.
The direction: a substantial black pullover with the “Let us celebrate the bloody goal” back print.
03The Matchday Cap
From the turnstile to the post-match pint. The show’s mark, stitched into black.
The direction: a curved peak and a compact bone-and-oxblood embroidered wordmark.
04The Studio Mug
For the studio table and the Saturday brew. Strong opinions. Tea to match.
The direction: black ceramic with our stacked show mark on both sides, ready for either hand and every camera angle.
These images are design mockups, not photographed samples. Orders are not open yet. Final products, options, prices and delivery details will be confirmed before launch.
LET US
CELEBRATE
the bloody goal.
That moment when the ball hits the net. No hesitation. No waiting for someone with a screen to tell you how to feel.
That’s the feeling behind the name.
And behind the first collection.
BEFORE
the first drop.
When can I order?
The collection is in development. We’ll open orders once the products and samples are approved, with final prices, size guides and delivery information available before checkout.
Are these the finished products?
They’re design previews. Product shape, garment cut, print scale, embroidery and colours can change when we move to physical samples. We’ll show the finished versions before asking you to buy.
What about sizes and delivery?
The available sizes, measurements, shipping destinations, delivery charges and returns information will be published with the finished collection. No orders or payments are being taken on this preview page.